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at Hibbett Sports
- Digital eCommerce
The Site Merchandising group is responsible for product sales, margin and profit for Hibbett’s ecommerce channel. Each site merchandiser will own a specific category (i.e. Shoes, Apparel, & Equipment). Site merchandisers will report to the Director of Web Merchandising. The role requires significant cross functional collaboration with Merchandising, Planning, Marketing & the rest of the Digital Team. It is site merchandiser’s responsibility to bring the merchandising strategy to life digitally. The Site Merchandiser uses sales data, website metrics, consumer research and competitive intelligence to build best in class shopping experiences and digital marketing programs to produce results that align with the company’s business objectives.
Successful candidates are good communicators and are decisive, results oriented, inquisitive, flexible and collaborative, and are comfortable with the ambiguity that is the nature of a new business. The candidate must be analytical, detail oriented, have strong organizational and time management skills. Proven self-starter with a strong sense of product and thrives in a fast-paced environment.
- Responsible for online sales of their product category including margin and profit. Other key KPI’s for this role includes conversion, traffic and aov/aur for their categories.
- Responsible for the “digital merchandising” of their product category. This includes:
- “Searchandising”-making sure site search is optimized for their categories
- Sort orders-managing the orders in which products show up on the product listing page and other product result pages.
- Website navigation & taxonomy as well as facets-ensuring that the customer can easily find what they want. This includes the addition or subtraction of navigational elements and facets.
- Ensuring that product detail pages contain the richest possible information for customers which includes: managing Questions and Answers as well as working with marketing to obtain as many Ratings & Reviews and UGC as possible.
- Serve as digital thought leader for their categories; helping to identify new technologies and features by benchmarking competitor activity and attending conferences, reading industry news sources and meeting with vendors. Merchandisers will work with the ecommerce team to develop needed enhancements and functionality for their respective categories.
- The merchandiser is the face of digital for the merchandising/planning teams.
- He or she will meet regularly with them to share insights, reporting, discuss website roadmap items and obtain feedback from the merchandising/planning group.
- The merchandiser will attend any regularly scheduled merchandising/planning meetings for their areas including vendor meetings.
- The merchandiser will participate in EOQ reviews and work with their merchandising counterparts to prepare and present during these reviews.
- Shares valuable information and educates company merchandising/planning teams on online sales trends to improve assortment and inventory levels.
- Merchandisers drive the digital marketing for their categories. They work with merchandising/planning to obtain information on upcoming offers and (if needed) jointly come up with new offers.
- Merchandisers work with marketing to obtain the appropriate resources to support their campaigns. Examples include emails, texts, social posts and other forms of digital marketing.
- They will also work with the web ecommerce team for the creation and implementation of content spots on the website (category page, homepage etc).
- Merchandisers provide necessary information on promotional details, key items and messaging for creative, marketing and content teams to create and execute.
- Merchandisers are responsible for reviewing the effectiveness of these tactics, continuously improving their programs and sharing pertinent information with their merchandising peers.
- Merchandisers share in the responsibility to analyze the effectiveness of promotions whether they are company level or online only.
- Merchandisers will work with the Director of Web Merchandising to determine the proper shipping promotions throughout the year. This may also apply to online only promotions/flash sales depending on the company’s direction.
- Responsible for assortment planning and productivity of online only items (drop ship). Merchandisers will involve the merchants in drop ship planning and will also provide support for online only items that are Hibbett owned as well as overall company assortment. This involves identifying white space, assortment gaps and other business opportunities in their categories.
- Merchandisers will work with planning, finance and the Director of Web Merchandising to forecast and plan ecommerce Sales, Margin and Operating Profit.
- Daily reviews their area of the website to ensure content is accurate, current and is presented in a way that encourages purchases. This also includes reviewing the accuracy of pricing and promotions.
- Determines strategies to build average order values through add on strategies and product assortments. For add-on strategies, merchandisers are responsible for:
- The creation and maintenance of product “soft” bundles as well as
- The creation and maintenance Add-ons on the product detail pages
- Merchandisers will use market basket data and other sources of information to successfully execute add-ons and soft bundles.
- Attend weekly Digital Team Business Review meetings to discuss the performance of their categories and review any resource needs.
- This role is responsible for creating guided selling experiences for their categories to assist customers in finding the right product which will increase website conversion.
- Attend Vendor Meetings & coordinate with merchant team on key drivers and stories for each season.
- Coordinate with the merchandise team to secure samples and/or digital images
- Ensure that each category is maintained to the standards of the category and company strategy.
Bachelor's degree (B.A.) from four-year College or university; Minimum of 4+ years of merchandising experience with store buying and/or planning experience preferred. The ideal candidate will also have prior success in launching a Digital channel and/or growing a Digital business.